Privacy Policy

Last updated: 6 March 2026

1. Who We Are

Rekraft is a marketing agency based in London, UK, providing digital marketing services exclusively to tradespeople and skilled businesses. When we refer to "we", "us", or "our" in this policy, we mean Rekraft.

For any questions about this policy or your personal data, contact us at mark@rekraft.agency.

2. Data We Collect

We may collect the following personal data:

• Name, email address, phone number, and business name (provided when you contact us or book a call)
• Business information including website URL, trade category, and location (gathered during lead research or discovery calls)
• Payment and billing information (processed securely through Stripe; we do not store card details)
• Usage data including IP address, browser type, pages visited, and time on site (collected automatically via analytics)

3. How We Use Your Data

We use your personal data to:

• Deliver the services you have engaged us for (website builds, SEO, ads management, etc.)
• Communicate with you about your project, invoices, and account
• Send you marketing communications where you have opted in or where we have a legitimate interest (you can opt out at any time)
• Improve our website and services through anonymised analytics
• Comply with legal and regulatory obligations

4. Legal Basis for Processing

We process your data under the following lawful bases:

• Contractual necessity -- to deliver services you have purchased or requested
• Legitimate interest -- to market our services to relevant businesses, improve our offerings, and manage our business operations
• Consent -- where you have explicitly opted in to marketing communications
• Legal obligation -- to comply with applicable laws including tax and financial reporting

5. Data Sharing

We do not sell, rent, or trade your personal data. We may share data with the following third-party processors who assist in delivering our services:

• Vercel -- website hosting
• Google Analytics -- anonymised website usage data
• Stripe -- payment processing
• Email service provider -- transactional and marketing emails

All third-party processors are bound by data processing agreements and are required to handle your data in accordance with UK GDPR.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Client project data: retained for the duration of our business relationship plus 6 years (to comply with tax and legal requirements)
• Marketing contact data: retained until you unsubscribe or request deletion
• Analytics data: anonymised and retained indefinitely

You may request deletion of your data at any time by contacting us.

7. Your Rights

Under UK GDPR, you have the right to:

• Access -- request a copy of the personal data we hold about you
• Rectification -- request correction of inaccurate data
• Erasure -- request deletion of your data (subject to legal retention requirements)
• Data portability -- receive your data in a structured, machine-readable format
• Withdraw consent -- where processing is based on consent, withdraw it at any time
• Object -- object to processing based on legitimate interest
• Lodge a complaint -- with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, email mark@rekraft.agency.

8. Cookies

Our website uses cookies to:

• Remember your preferences and improve your browsing experience
• Collect anonymised analytics data to understand how visitors use our site

You can disable cookies through your browser settings. Disabling cookies may affect your experience on our site but will not prevent you from accessing it.

9. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

10. Contact

If you have any questions about this privacy policy or how we handle your data, please contact:

Rekraft
London, UK
mark@rekraft.agency