Social media for tradespeople is not about going viral. It's about the customer who Googles you, clicks over to Instagram, and sees three months of recent work. The job of your feed is to close the "are these people real" question in 20 seconds.
Most trades don't need to be on every platform. They need to be on the right one, consistently, with content that looks like the work they do. A clean photo, a one-line caption, a weekly cadence.
We set the platforms up, give you the templates, and either run it for you or hand it over so you can do it yourself in ten minutes a day.
We won't push you to dance on TikTok. If it fits your trade and your personality, great. If not, we'll tell you.
We pick the 1-2 platforms that fit your trade and your customers. Commercial trades lean LinkedIn. Domestic trades lean Instagram + Facebook. We don't set up accounts you won't maintain.
Bio, logo, highlights/featured, contact links, pinned posts. So the profile reads right in the 10 seconds a customer gives it. One-time setup.
Post types, captions, hashtags, photo prompts. Every post has a job: before/after, in-progress, accreditation, customer, team. Growth plan: 3 posts/week. Growth Pro: 5 posts/week.
Three shot compositions your team can reproduce on any job: the before, the progress, the finish. Edited to a consistent look. Teaches your team to shoot as they go.
Queued posts via Buffer or Later. You drop photos into a shared folder, we handle the rest. Growth Pro: we also draft short-form video from your footage once a month.
Reach, profile visits, saves, messages, clicks to website. Plus what worked and what to change. One page. Plain English.
Social is an ongoing job, not a one-off. It sits inside Growth (£250/mo) with 3 posts a week, and Growth Pro (£600/mo) with 5 posts a week plus short-form video.
The initial setup (profile overhaul, first calendar, photo templates) is included in the first month. If you'd rather just have that initial setup and run it yourself afterwards, we can scope it as a one-off project.
Cancel on 14 days notice. No long-term lock-in.
No. TikTok can work for some trades and personalities. If it doesn't fit, we won't push it. We'd rather you post twice a week well than five times a week reluctantly.
Yes. Most trade content is work-in-progress photos, not founder vlogs. You don't have to be on camera unless you want to. The content that converts for tradespeople is usually "here's what I just fixed", not "here's my face".
Growth Pro includes a short video once a month that we shoot from your footage. For photos, we give your team a three-shot template that takes a minute per job. Within a month you'll have enough.
On Growth Pro, yes — drafted responses for you to approve. On Growth, you reply yourself but we give you templates for the common messages. Nobody should have an unreplied DM from a potential £5k job.
Free audit covers your current social profiles. You'll see what's working, what's missing, and whether it's worth putting effort in at all.
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